KidsArt, Inc. specializes in helping schools & organizations raise money through the sale of stationery
products that feature children's artwork. Every child who participates in a KidsArt, Inc. program has the
opportunity to draw his or her own artwork which is then featured on stationery.
KidsArt, Inc.'s business model is known as mass customization, which means that each order they handle
is customized — in this case, to produce custom stationery. Mass customization provides unique
challenges because it requires complex systems both to organize and format the content provided by the
customer and then utilize that content in the production of the items ordered.
We built the newest version of the KidsArt, Inc. website utilizing ASP.NET MVC and Bootstrap, and
the site includes responsive resizing of page layouts so that the site operates well on both computers
and mobile devices. The site facilitates providing information on KidsArt's fundraising programs to
fundraising chairpersons at schools & organizations, the people who decide which fundraisers to run.
The site includes downloadable content, information request and signup forms, and a dynamic letter
generator that allows chairpeople to create a fundraising letter, personalized with their organization's
details, to send home to families who use it to place orders.
Historically, KidsArt, Inc. fundraisers were completed on paper drawing forms, often in a classroom setting.
Maintaining a paper-based system was a requirement, but we wanted to shift KidsArt, Inc. toward a digital workflow.
We began with an in-depth audit of existing systems and developed a custom digital workflow that included
a high-speed, automatic scanner, stylus pen technology for editing artwork, and custom software for handling
the digital artwork. We also designed and implemented a system that eased distribution of the products at the
By automating these workflows, we increased throughput speeds and efficiency, and reduced costs.